Can you describe your experience with SEO and web operations? Include specific examples of strategies you implemented and the impact they had on business growth.
I have extensive experience in SEO and web operations, having managed a team that handles 200 clients in Brazil and a few international ones. One significant strategy I implemented was the creation of OKRs aligned with business goals, which drove innovation and improved our performance. For instance, with Western Union, I led a project that significantly increased their search engine visibility, resulting in a 25% increase in organic traffic and a 15% increase in conversion rates.
What content management systems are you most familiar with? Provide examples of projects where you managed these systems, particularly any customizations or integrations you have handled.
I am most familiar with WordPress, Shopify, Magento, Wix, and Adobe. For example, with Fotolia, a French company, I managed their WordPress-based website, implementing several customizations to enhance user experience and improve SEO. Additionally, for a local e-commerce client, I integrated Shopify with various third-party tools to streamline their operations and improve site performance.
Have you managed SEO or web operations for U.S.-based clients or companies? Please provide details about these experiences, including the company names and the scope of your responsibilities.
Yes, I have managed SEO and web operations for U.S.-based clients, including Western Union and Deezer. My responsibilities included overseeing the entire SEO strategy, coordinating with international teams, and ensuring that our efforts aligned with the clients' business objectives. For Deezer, I led a comprehensive SEO audit and implemented changes that improved their search engine rankings and increased their U.S. user base by 20%.
Can you discuss your experience in leading teams, particularly external resources like agency partners or freelancers? How do you ensure projects stay on track and meet client expectations?
I have led large teams, including agency partners and freelancers. To ensure projects stay on track, I use a combination of OKRs and rigorous process management. I maintain open communication channels with all team members and regularly review progress against our metrics. For example, when working with an international team for Western Union, I held weekly status meetings and used project management tools to track deliverables and timelines.
Could you give an example of how you have used data analytics to drive SEO strategy and decision-making? What tools did you use and what were the outcomes?
Data analytics is integral to my SEO strategy. I use tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs to gather insights. For instance, I used these tools to analyze user behavior and keyword performance for Deezer. This data-driven approach helped us identify high-potential keywords and optimize content, resulting in a 30% increase in organic traffic within six months.
You will need to manage Wikipedia-related efforts. Can you discuss any past experiences you have with Wikipedia, including content creation and compliance with their guidelines?
In past roles, I have been involved in managing Wikipedia pages for clients, ensuring compliance with Wikipedia's guidelines. My team typically handles content creation and updates, maintaining neutrality and citing reliable sources to ensure that the content meets Wikipedia’s standards.
What experience do you have with web security and compliance? Are you familiar with implementing security measures to protect websites and ensure they comply with regulations?
While I haven't led the implementation of security measures, I have collaborated closely with our tech team to recommend and oversee security best practices for our clients. This includes managing passwords securely, using HTTPS, and ensuring compliance with regulations like GDPR. For example, with a major e-commerce client, we conducted a security audit and implemented measures that reduced their vulnerability to attacks.
Describe how you have built and maintained strong relationships with clients, particularly during challenging projects. How do you handle communication and updates with clients?
Building strong client relationships is a priority for me. I maintain regular communication through platforms like WhatsApp, schedule in-person meetings when possible, and ensure transparency about project progress. During challenging projects, I focus on proactive communication and setting clear expectations. For instance, I recently invited a key client to our company podcast to strengthen our relationship outside of project work, which was well-received and helped improve our collaboration.